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4.22.20
WEDNESDAY
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Stay tuned for added sessions and details!
All conference content is subject to change.
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7:30 am |
Check-In Opens
Location: Great Room Foyer
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8:00 am - 9:00 am |
All Together
Breakfast + Mingle with Exhibitors
Location: Main Stage + Great Room Foyer
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9:00 am - 10:00 am |
Keynote
Welcome Remarks
Tao Stadler, Director of Customer Success at MemberClicks
Keynote
Mark Sedgley, President & CEO of MemberClicks
Networking Exercise
Lowell Aplebaum, CAE, CPF, CEO & Strategy Catalyst of Vista Cova
Location: Main Stage
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10:00 am - 10:15 am |
Break |
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10:15 am - 11:15 am |
Education
Getting Your Data Right: The Ten Most Important Rules For Managing Data
Wes Trochlil, Author, President of Effective Database Management
Room: Studio 1
Education
Session description:
An association’s data is its greatest resource. Yet many associations, regardless of size, struggle with effectively managing their data. In this session you’ll learn how effective your data management is (based on a simple self-assessment), why data management isn’t JUST about technology, and what other associations do to be successful with their data.
Individual Support
One-on-One Product Expert Appointments
Sign-ups coming soon!
Room: Altitude
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Education
Developing, Revamping, or Implementing an Association Content Strategy: A Design Adventure
Molly Marsh, Director of Education and Engagement Design at AMR Management Services
Room: Industry 4
Education
Session description:
This interactive activity will simulate the design process for developing and executing an association-wide content strategy. The highly collaborative model requires participants to work together to weigh the data, information and considerations available to make the “right” decision at each phase. Through the bumps and surprises along the way, participants will prepare themselves to replicate the design process in their own organizations.
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Atlas Product Training
How to Win Members and Influence Retention: Sales, Prospecting, and Retention Ideas
Trainers to be announced soon!
Room: Focus
Atlas Product Training
Session description:
Are you experiencing a sales slump? Is member retention a struggle? Do you have metrics that allow you to measure member loyalty? In this session, we will discuss how to build and improve member retention plans, the Atlas tools you already have at your fingertips to gauge renewal metrics, and how to use it all to make an impact on member recruitment!
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Oasis Product Training
Keep ‘Em Coming Back: Digging into the Membership Renewal Process
Trainers to be announced soon!
Room: Industry 2
Oasis Product Training
Session description:
We’ve all heard the statistic: Acquiring a new member can cost 5x more than retaining an existing one. In this session, we’ll discuss best practices for retaining your members and how to leverage your Oasis tools, including how to use renewal reminder settings, Member Type settings, and Advanced Pricing.
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11:15 am - 11:30 am |
Break |
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11:30 am - 12:30 pm |
Education
10 Commandments of an Effective Board
Cathi Hight, President & Lead Kaizen Consultant of Hight Performance Group
Room: Studio 1
Education
Session description:
What does it take to have a Board where every director has a vested interest in your success? It starts with aligning leadership to a compelling “Why?”, making sure you have the “right people on the bus,” and ensuring they understand their roles and responsibilities. In this session, you will learn the “secret sauce” that the best boards possess and how to reboot your board for success.
Individual Support
One-on-One Product Expert Appointments
Sign-ups coming soon!
Room: Altitude
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Education
Session coming soon!
Room: Industry 4
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Success Shack
Feature Usage Gap Analysis Discussion: Atlas Product Users
Room: Studio 2
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Success Shack
Feature Usage Gap Analysis Discussion: Oasis Product Users
Room: Studio 3/4
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12:30 am - 1:30 pm |
All Together
Networking Lunch + Activity
Lowell Aplebaum, CAE, CPF, CEO & Strategy Catalyst of Vista Cova
Mingle with Exhibitors
Location: Main Stage + Great Room Foyer
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1:30 pm - 1:45 pm |
Break |
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1:45 pm - 2:45 pm |
Education
Member SUSTAINability
Jim Thompson, CAE, IOM, VP of Association Management & Strategic Development at Capitol Hill Management Services, Inc.
Room: Studio 1
Education
Session description:
The primary component to membership growth is membership recruitment and membership retention. In this session, you will gain a better understanding for what is causing the membership growth challenges and learn what needs to happen to get your association on the path to creating a more sustainable membership.
Individual Support
One-on-One Product Expert Appointments
Sign-ups coming soon!
Room: Altitude
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Education
8 MUSTS For New Member Onboarding
Callie Walker, Senior Inbound Marketing Specialist at MemberClicks
Room: Industry 4
Education
Session description:
You put a lot of time and energy into recruiting new members. So of course you want them to stay! But the key to retention all starts with an effective new member onboarding strategy. But what exactly does that process look like? In this session, you’ll learn what to include in your new member welcome packet, how to engage new members via email communications, how to host new members-only events (without having to spend much extra money), and more!
Success Shack
Feature Usage Gap Analysis Discussion: Atlas Product Users
Room: Studio 2
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Atlas Product Training
Friendly Finances: Best Practices for Keeping Your Books In Sync with Atlas
Trainers to be announced soon!
Room: Focus
Atlas Product Training
Session description:
Finances can be fickle - but they don’t have to be! In this session, we’ll discuss how the finance tools in Atlas’ revenue module can help keep your books in sync every step of the way. Attend for an overview of available integrations and general ledger mapping, the “why” on posting and how it can make reconciliation easier (and save you time), best practices on the posting process, how to reconcile and more.
Success Shack
Feature Usage Gap Analysis Discussion: Oasis Product Users
Room: Studio 3/4
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Oasis Product Training
Figuring Out Forms (Beyond Membership & Events): Surveys, Donations, and Elections
Trainers to be announced soon!
Room: Industry 2
Oasis Product Training
Session description:
There’s a lot more to website forms than meet the eye. Set up correctly, and they can drive engagement and save HOURS on data entry. In this session, we’ll walk you through the in’s and out’s of creating forms in Oasis other than for membership or events - like surveys, donations, and non-dues revenue generation, and elections/ballots.
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2:45 pm - 3:00 pm |
Break |
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3:00 pm - 4:00 pm |
Education
The "What's In It For Me" Effect: Events Designed from the Attendee’s Mind
Tonisha Landry, Chief Event Strategist of KĀK & Co and Sr. Manager of Events at Points of Life
Room: Studio 1
Education
Session description:
Our jobs involve creating member experiences and engagements that inform, educate and engage. As event enthusiasts, we know the red carpet is a mark of an extravagant affair. However as a planner, how much consideration have we given to the attendee’s road to the red carpet? From invitation to check-in, a cleverly designed approach enhances the overall event experience. In this session, we'll explore the WIFFM Effect and learn best practices in planning the experience before the event.
Individual Support
One-on-One Product Expert Appointments
Sign-ups coming soon!
Room: Altitude
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Education
Leader as Coach: Empowering vs. Enabling
Dr. Bill Dickinson, RCC, Leadership Consultant and Executive Coach at The Workplace Coach, LLC
Room: Industry 4
Education
Session description:
Leading others is certainly a privilege and an opportunity to develop talent and engage productivity. Coaching colleagues for professional success demands a commitment to asking the right questions before “jumping in” with an intervention or solution. Leadership requires our people to think and solve for themselves—confidently and with agility. In this session, we will learn and reinforce the value of listening, discovery, and questioning.
Success Shack
Feature Usage Gap Analysis Discussion: Atlas Product Users
Room: Studio 2
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Roundtables
Roundtable Discussion
Session coming soon! Room: Coming soon!
Success Shack
Feature Usage Gap Analysis Discussion: Oasis Product Users
Room: Studio 3/4
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Roundtables
Roundtable Discussion
Session coming soon! Room: Coming soon!
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4:00 pm - 5:00 pm |
All Together
Pop-Up Event + Mingle with Exhibitors: Details coming soon!
Location: TRACE + Sky
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6:30 pm - 9:00 pm |
All Together
MC LIVE! Celebration
Location: Coming soon!
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through January 31!
