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4.22.20
WEDNESDAY
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4.22.20
WEDNESDAY
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All conference content is subject to change.
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7:30 am |
Check-In Opens
Location: Great Room Foyer
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8:00 am - 8:45 am |
All Together
Breakfast
Location: Main Stage + Great Room Foyer
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8:45 am - 10:00 am |
Keynote
Welcome Remarks
Tao Stadler, Director of Customer Success at MemberClicks
Authentic Leadership
Mark Sedgley, President & CEO of MemberClicks
Location: Main Stage
Keynote
Session description:
In today’s world, authentic relationships are everything. Relationships with your members, staff, board — even vendors like us. To kick off MC LIVE! 2020, MemberClicks President and CEO Mark Sedgley will share his view on how to lead with an authentic voice. He’ll discuss some mistakes he’s made (in hopes that you don’t), how MC LIVE! itself fits into the equation, and what MemberClicks can do to help facilitate your own brand of authentic leadership and connection.
Along the way, Mark will welcome Chief Experience Officer, Duncan McCreery, to the stage to share their vision for how the MemberClicks software has evolved over the last year — and the exciting places it’s going in 2020. |
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10:00 am - 10:15 am |
Break |
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10:15 am - 11:15 am |
Education
1 CAE Credit
Getting Your Data Right: The Ten Most Important Rules For Managing Data
Wes Trochlil, Author, President of Effective Database Management
Room: Studio 1
Education
Session description:
An association’s data is its greatest resource. Yet many associations, regardless of size, struggle with effectively managing their data. In this session you’ll learn how effective your data management is (based on a simple self-assessment), why data management isn’t JUST about technology, and what other associations do to be successful with their data.
Individual Support
One-on-One Product Expert Appointments
25 minute time slots
Book your appointment when you register!
Room: Altitude
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Education
1 CAE Credit
Developing, Revamping, or Implementing an Association Content Strategy: A Design Adventure
Molly Marsh, Director of Education and Engagement Design at AMR Management Services
Room: Industry 4
Education
Session description:
This interactive activity will simulate the design process for developing and executing an association-wide content strategy. The highly collaborative model requires participants to work together to weigh the data, information and considerations available to make the “right” decision at each phase. Through the bumps and surprises along the way, participants will prepare themselves to replicate the design process in their own organizations.
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Atlas Product Training
How to Win Members and Influence Retention: Sales, Prospecting, and Retention Ideas
Laura Alin, MemberClicks Customer Success Manager
Room: Focus
Atlas Product Training
Session description:
Are you experiencing a sales slump? Is member retention a struggle? Do you have metrics that allow you to measure member loyalty? In this session, we will discuss how to build and improve member retention plans, the Atlas tools you already have at your fingertips to gauge renewal metrics, and how to use it all to make an impact on member recruitment!
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Oasis Product Training
Keep ‘Em Coming Back: Digging into the Membership Renewal Process
Kelly Jones, MemberClicks Senior Onboarding Specialist
Jacob Jones, MemberClicks Onboarding Specialist
Room: Industry 2
Oasis Product Training
Session description:
We’ve all heard the statistic: Acquiring a new member can cost 5x more than retaining an existing one. In this session, we’ll discuss best practices for retaining your members and how to leverage your Oasis tools, including how to use renewal reminder settings, Member Type settings, and Advanced Pricing.
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11:15 am - 11:30 am |
Break |
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11:30 am - 12:30 pm |
Education
1 CAE Credit
Capturing the Voice of the Member to Fuel Engagement
Ryan Graham, VP of Sales at PropFuel
Room: Studio 1
Education
Session description:
You have tons of valuable data in your AMS, but are you still struggling to understand the "why" behind some member activity, and how you can provide value? This struggle to understand the sentiment of your members is because there's a missing piece to the puzzle: THEIR voice. In this session, we'll explore how to capture The Voice of the Member, take action on member feedback, and use it to improve retention and engagement throughout the member lifecycle.
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Education
1 CAE Credit
10 Commandments of an Effective Board
Cathi Hight, President & Lead Kaizen Consultant of Hight Performance Group
Room: Industry 4
Education
Session description:
What does it take to have a Board where every director has a vested interest in your success? It starts with aligning leadership to a compelling “Why?”, making sure you have the “right people on the bus,” and ensuring they understand their roles and responsibilities. In this session, you will learn the “secret sauce” that the best boards possess and how to reboot your board for success.
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Success Shack
Atlas Users: Feature Usage Gap Analysis (FUGA) Discussion
Tao Stadler, Director of Customer Success at MemberClicks
Laura Alin, Customer Success Manager at MemberClicks
Room: Studio 2
Success Shack
Session description:
Ever wonder if you're fully leveraging your MemberClicks product? Think there might be features that you simply don't know about, or haven't been ready to activate? The Success Shack is all about measuring your product usage and collaborating with fellow users. We'll review your organization's unique Feature Usage Gap Analysis (FUGA) report to uncover what features you're using most — and what features you could be leveraging more — and discuss ideas for getting the most out of your database as a group.
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Individual Support
One-on-One Product Expert Appointments
25 minute time slots
Book your appointment when you register!
Room: Altitude
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12:30 pm - 1:30 pm |
All Together
Networking Lunch + Activity
Lowell Aplebaum, CAE, CPF, CEO & Strategy Catalyst of Vista Cova
Sponsored by CliftonLarsonAllen
Location: Main Stage + Great Room Foyer
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1:30 pm - 2:00 pm |
All Together
Exhibitor Marketplace Grand Opening
Location: Mezzanine Level |
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2:00 pm - 3:00 pm |
Education
1 CAE Credit
8 MUSTS For New Member Onboarding
Callie Walker, Senior Inbound Marketing Specialist at MemberClicks
Room: Studio 1
Education
Session description:
You put a lot of time and energy into recruiting new members. So of course you want them to stay! But the key to retention all starts with an effective new member onboarding strategy. But what exactly does that process look like? In this session, you’ll learn what to include in your new member welcome packet, how to engage new members via email communications, how to host new members-only events (without having to spend much extra money), and more!
Individual Support
One-on-One Product Expert Appointments
25 minute time slots
Book your appointment when you register!
Room: Altitude
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Education
1 CAE Credit
Member SUSTAINability
Jim Thompson, CAE, IOM, VP of Association Management & Strategic Development at Capitol Hill Management Services, Inc.
Room: Industry 4
Education
Session description:
The primary component to membership growth is membership recruitment and membership retention. In this session, you will gain a better understanding for what is causing the membership growth challenges and learn what needs to happen to get your association on the path to creating a more sustainable membership.
Success Shack
Oasis Users: Feature Usage Gap Analysis (FUGA) Discussion
Tao Stadler, Director of Customer Success at MemberClicks
Jay Fitzmaurice, Customer Success Manager at MemberClicks
Room: Studio 2
Success Shack
Session description:
Ever wonder if you're fully leveraging your MemberClicks product? Think there might be features that you simply don't know about, or haven't been ready to activate? The Success Shack is all about measuring your product usage and collaborating with fellow users. We'll review your organization's unique Feature Usage Gap Analysis (FUGA) report to uncover what features you're using most — and what features you could be leveraging more — and discuss ideas for getting the most out of your database as a group.
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Atlas Product Training
Friendly Finances: Best Practices for Keeping Your Books In Sync with Atlas
Sabrina Sides, MemberClicks Senior Onboarding Specialist
Room: Focus
Atlas Product Training
Session description:
Finances can be fickle - but they don’t have to be! In this session, we’ll discuss how the finance tools in Atlas’ revenue module can help keep your books in sync every step of the way. Attend for an overview of available integrations and general ledger mapping, the “why” on posting and how it can make reconciliation easier (and save you time), best practices on the posting process, how to reconcile and more.
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Oasis Product Training
Figuring Out Forms (Beyond Membership & Events): Surveys, Donations, and Elections
Crystal Navarro, MemberClicks Onboarding Specialist
Katie Evans, MemberClicks Onboarding Specialist
Room: Industry 2
Oasis Product Training
Session description:
There’s a lot more to website forms than meet the eye. Set up correctly, and they can drive engagement and save HOURS on data entry. In this session, we’ll walk you through the in’s and out’s of creating forms in Oasis other than for membership or events - like surveys, donations, and non-dues revenue generation, and elections/ballots.
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3:00 pm - 3:30 pm |
All Together
Break + Exhibitor Marketplace Open
Location: Mezzanine Level
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3:30 pm - 4:30 pm |
Education
1 CAE Credit
The "What's In It For Me" Effect: Events Designed from the Attendee’s Mind
Tonisha Landry, Chief Event Strategist of KĀK & Co and Sr. Manager of Events at Points of Life
Room: Studio 1
Education
Session description:
Our jobs involve creating member experiences and engagements that inform, educate and engage. As event enthusiasts, we know the red carpet is a mark of an extravagant affair. However as a planner, how much consideration have we given to the attendee’s road to the red carpet? From invitation to check-in, a cleverly designed approach enhances the overall event experience. In this session, we'll explore the WIFFM Effect and learn best practices in planning the experience before the event.
Success Shack
Atlas Users: Feature Usage Gap Analysis (FUGA) Discussion
Tao Stadler, Director of Customer Success at MemberClicks
Laura Alin, Customer Success Manager at MemberClicks
Room: Studio 2
Success Shack
Session description:
Ever wonder if you're fully leveraging your MemberClicks product? Think there might be features that you simply don't know about, or haven't been ready to activate? The Success Shack is all about measuring your product usage and collaborating with fellow users. We'll review your organization's unique Feature Usage Gap Analysis (FUGA) report to uncover what features you're using most — and what features you could be leveraging more — and discuss ideas for getting the most out of your database as a group.
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Education
1 CAE Credit
Accentuate the Positive: Using Your Strengths to Boost Your Bliss!
Dr. Rachel Elahee, PSYD, PCC, BCC, Licensed Psychologist and Executive Coach at The Workplace Coach, LLC
Room: Industry 4
Education
Session description:
You think your life is good NOW! Wait until you learn how integrating curiosity, gratitude, hope, love and zest into your life can significantly boost productivity and happiness.
Positive Psychology tells us that focused attention on using our strengths in daily life is powerful. People who use their strengths every day are 6 times more likely to be engaged in their work and 12.5% more productive.
In this session, Dr. Rachel Elahee will guide our journey to strength discovery and integration by sharing practical and tangible skills.
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Roundtables
Roundtable Discussion: Membership Retention
Moderators:
Hester Ndoja, CAE, VP Membership and Development at the Florida Society of Association Executives Duncan McCreery, Chief Experience Officer at MemberClicks Room: Strategy (limited to 14 participants)
Roundtables
Session description:
Join your peers to discuss key member retention questions, like…
- How do you remind members of the value they received?
- How many renewal reminders should you send? Should those be sent via email, traditional mail, or both?
- At what point (if any) should you try and re-engage lapsed members?
Talking points are ultimately up to you, so come with questions — AND your best ideas!
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Individual Support
One-on-One Product Expert Appointments
25 minute time slots
Book your appointment when you register!
Room: Altitude
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4:30 pm - 5:00 pm |
All Together
Break + Exhibitor Marketplace Open
Location: Mezzanine Level
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5:00 pm - 6:00 pm |
All Together
Marketplace Cocktail Hour
Location: Mezzanine Level
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6:00 pm - 9:00 pm |
All Together
MC LIVE! Celebration
Location: Coming soon!
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4.22.20
WEDNESDAY
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Get your conference pass for just $799
through March 20!
