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4.23.20
THURSDAY
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4.23.20
THURSDAY
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All conference content is subject to change.
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7:00 am - 7:45 am |
Refresh + Restore
Morning Jog Through Piedmont Park
Lead by MemberClicks' Josh Roberts, Product Team Manager and Brian Graham, Engineering Manager Location: Meet in Great Room Foyer
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8:00 am - 9:00 am |
All Together
Check-In Opens
Breakfast + Exhibitor Marketplace Open
Location: Main Stage + Great Room Foyer, Marketplace on the Mezzanine Level
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9:00 am - 10:00 am |
Keynote
1 CAE Credit
Authentically Social
Corey Perlman, Speaker, Consultant, Author
Location: Main Stage
Keynote
Session description:
We don’t do business with professions, we do business with people. In this thought-provoking presentation, Corey will challenge you to ask yourself: Would I consider my organization to be Authentically Social? Is our digital footprint made up of a mix of engaging content that is worthy of our members - or is it a sea of curated content with no connection to our identity? Corey will share examples of how businesses are creating a real connection with their audience resulting in a loyal and trusted tribe. You’ll walk away from this presentation with a plan to put culture, community, and connection at the core of your digital strategy!
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10:00 am - 10:15 am |
Break + Exhibitor Marketplace Open
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10:15 am - 11:15 am |
Education
1 CAE Credit
Technology Trends and the Effects on Associations
Reggie Henry, Chief Information and Engagement Officer at ASAE & the Center for Association Leadership
Room: Studio 1
Education
Session description:
With the amount of disruption in (and caused by) technology today, it is important for associations to focus on what's really important: creating member value! Strategically, what are the technologies and technology trends associations should be focused on? What do these trends mean from a member and staff expectations perspective? ASAE CIO Reggie Henry will discuss (and in some cases, demonstrate) some of these technologies and related topics facing organizations today.
Individual Support
One-on-One Product Expert Appointments
25 minute time slots
Book your appointment when you register!
Room: Altitude
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Education
1 CAE Credit
Three Critical Concepts to Create a Winning Talent Strategy
Octavia Gilmore, Professional Search Advisor at CliftonLarsonAllen LLP
Dave Hickman, Managing Principal, Professional Search at CliftonLarsonAllen LLP
Room: Industry 4
Education
Session description:
Is your association or chamber struggling to retain critical staff? Does identifying the next wave of leaders keep you up at night? Are you struggling to develop an inclusive environment? This interactive session will provide a high-level focus in the areas of:
- Attracting and retaining talent - Diversity and inclusion - Succession planning |
Atlas Product Training
‘Til Death Do Us Part (How Engagement Leads to a Lifetime Commitment)
Tao Stadler, MemberClicks Director of Customer Success
Room: Focus
Atlas Product Training
Session description:
Atlas tracks a lot of stuff (aka, data)...but it’s connecting the dots that tell the story of who’s engaged and who’s not. In this session, we’ll show you all the ways Atlas connects those dots for you, so you can target your efforts on celebrating and/or increasing engagement, wherever it is.
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Oasis Product Training
Creating a Winning Membership Website: Edits to Attract and Engage
Teresa Herman, MemberClicks Upgrade Specialist
Caroline Brewer, MemberClicks Upgrade Specialist
Jeff Wilson, MemberClicks Senior Web Development Specialist
Room: Industry 2
Oasis Product Training
Session description:
Your membership website is the ultimate online engagement hub - as long as it’s content is formatted correctly and it’s easy to navigate. Attend this session to learn the tips and tricks to make your public facing website attract members, and enhancements for an engaging Members Only experience.
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11:15 am - 11:30 am |
Break + Exhibitor Marketplace Open
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11:30 am - 12:30 pm |
Education
1 CAE Credit
Deep Dive: Social Media Tips, Tricks & Tools to Avoid Overload and Keep Your Sanity!
Corey Perlman, Speaker, Consultant, Author
Room: Studio 1
Education
Session description:
Go behind the scenes with Corey Perlman as he shares his favorite sites, apps and plug-ins for content creation, management and syndication. You’ll walk away with a brand new set of tools that'll make you a more efficient and effective digital marketer.
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Education
1 CAE Credit
Panel Discussion: What Everyone Ought to Know About Creating Lucrative Partnerships to Boost Non-Dues Revenue
Hosted by Payroc
MC LIVE! 2020 Title Sponsor
Room: Industry 4
Education
Session description:
There's a lot to think about when it comes to making a partnership effective for everyone involved. Hear from a panel of industry experts about how to build a business case for your vendors!
Panelists coming soon! |
Success Shack
Oasis Users: Feature Usage Gap Analysis (FUGA) Discussion
Tao Stadler, Director of Customer Success at MemberClicks
Jay Fitzmaurice, Customer Success Manager at MemberClicks
Room: Studio 2
Success Shack
Session description:
Ever wonder if you're fully leveraging your MemberClicks product? Think there might be features that you simply don't know about, or haven't been ready to activate? The Success Shack is all about measuring your product usage and collaborating with fellow users. We'll review your organization's unique Feature Usage Gap Analysis (FUGA) report to uncover what features you're using most — and what features you could be leveraging more — and discuss ideas for getting the most out of your database as a group.
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Individual Support
One-on-One Product Expert Appointments
25 minute time slots
Book your appointment when you register!
Room: Altitude
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12:30 pm - 1:00 pm |
All Together
Awards Red Carpet Walk + Exhibitor Marketplace Open
Location: Mezzanine Level
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1:00 pm - 2:00 pm |
All Together
Lunch
Awards Ceremony
Tao Stadler, Director of Customer Success at MemberClicks
Location: Main Stage
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2:00 pm - 2:15 pm |
Break + Exhibitor Marketplace Open
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2:15 pm - 3:15 pm |
Education
1 CAE Credit
Networking Evolution: Building Stronger Relationships and Connections
Lowell Aplebaum, CAE, CPF, CEO & Strategy Catalyst of Vista Cova
Room: Studio 1
Education
Session description:
Associations may produce high quality programs and services, but what makes us different is the community of colleagues any member can find. Yet, this most often means putting volunteers and members alike in a room with wine and cheese with the instruction to ‘meet each other.’ We can do better. Deeper loyalty to your organization starts with creating a dynamic of belonging and connection. This session will give you those first steps, and a new perspective creating a networking evolution.
Individual Support
One-on-One Product Expert Appointments
25 minute time slots
Book your appointment when you register!
Room: Altitude
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Education
1 CAE Credit
Event Trends to Engage and Inspire Attendees
Megan Denhardt, CAE, President of The Denhardt Group
Room: Industry 4
Education
Session description:
We ask a lot from our conference attendees: to take time off work, rearrange personal lives, fork over funds, manage travel. If we aren't delivering an exceptional experience, price outweighs value and we risk losing attendees – possibly even members. Attend this session to learn the right mix of engagement tactics and compelling content that'll revitalize your programs! We'll review event trends, dissect the experience economy, explore design strategies, and more.
Success Shack
Atlas Users: Feature Usage Gap Analysis (FUGA) Discussion
Tao Stadler, Director of Customer Success at MemberClicks
Laura Alin, Customer Success Manager at MemberClicks
Room: Studio 2
Success Shack
Session description:
Ever wonder if you're fully leveraging your MemberClicks product? Think there might be features that you simply don't know about, or haven't been ready to activate? The Success Shack is all about measuring your product usage and collaborating with fellow users. We'll review your organization's unique Feature Usage Gap Analysis (FUGA) report to uncover what features you're using most — and what features you could be leveraging more — and discuss ideas for getting the most out of your database as a group.
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Atlas Product Training
The ABCs of SQL vs CSV vs DERT, LOL!: Advanced Reporting
Lauren Bashaw, MemberClicks Product Manager
Room: Focus
Atlas Product Training
Session description:
You already know that Atlas houses some pretty powerful reporting tools. Attend this session to dig even deeper into just what Atlas reporting can uncover, and how to use it to move your mission forward! We’ll go over advanced use of the Data Export Reporting Tools (including how to use it in conjunction with the Profile Selector for advanced data mining) and even show you how to start building basic SQL queries, for those who truly want to take the next step into advanced reporting.
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Oasis Product Training
You’ve (Still) Got Mail: Best Practices for Association Email Marketing
Morgan Johnson, MemberClicks Onboarding Specialist
Kyle Buck, MemberClicks Onboarding Specialist
Room: Industry 2
Oasis Product Training
Session description:
Email is still the best way to directly reach current and prospective members. In fact, email provides more ROI than any other marketing channel! In this session, we’ll share best practices for working with Oasis email templates, formatting messages, using Contact Preferences, and interpreting the Message Report.
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3:15 pm - 3:45 pm |
All Together
Break + Exhibitor Marketplace Open
Location: Mezzanine Level |
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3:45 pm - 4:45 pm |
Education
1 CAE Credit
Running Lean: How to Maximize Time and Resources to Do the Most with the Least
Katie Berry, Director of Marketing & Communications at SBI Association Management
Room: Studio 1
Education
Session description:
Balancing the need for quality and expediency is a continuous battle for those in the association space who are operating with a lean team and limited budget. In this session, learn tips, tricks, and tools for getting work done, and doing it well. You'll learn how to work smart by getting organized, document your processes, and create templates to save time and promote consistency.
Success Shack
Oasis Users: Feature Usage Gap Analysis (FUGA) Discussion
Jay Fitzmaurice, Customer Success Manager at MemberClicks
Ashley Jones, Customer Success Manager at MemberClicks
Room: Studio 2
Success Shack
Session description:
Ever wonder if you're fully leveraging your MemberClicks product? Think there might be features that you simply don't know about, or haven't been ready to activate? The Success Shack is all about measuring your product usage and collaborating with fellow users. We'll review your organization's unique Feature Usage Gap Analysis (FUGA) report to uncover what features you're using most — and what features you could be leveraging more — and discuss ideas for getting the most out of your database as a group.
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Education
1 CAE Credit
Outsmarting Our Brains: Recognizing & Managing Unconscious Bias
Fabian De Rozario, Global Talent Coach, Consultant & Trainer
Room: Industry 4
Education
Session description:
Our complex brain is full of mental defaults that help us move through our busy lives. Neuroscience shows that most of our actions and decisions are driven by thought patterns that we're completely oblivious to. One of the hottest topics in diversity and inclusion, this session shines a light on our potential blind spots, particularly when dealing with people and ideas unfamiliar to us. Participants can apply insights to improve their ability to lead a broader range of people, and develop a more open-minded, innovative mindset.
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Roundtables
Roundtable Discussion: Communicating the Value of Membership
Moderators:
Cheryl Wirch-Ryckman, Director of Operations at the Greater Victoria Chamber of Commerce Tao Stadler, Director of Customer Success at MemberClicks Room: Strategy (limited to 14 participants)
Roundtables
Session description:
Join your peers to discuss key membership value questions, like…
- What is my organization's unique selling proposition? How can we use that to stand out?
- How can we communicate value in small ways throughout the member journey?
- How do I assign monetary value to my non-monetary benefits?
Talking points are ultimately up to you, so come with questions — AND your best ideas!
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Individual Support
One-on-One Product Expert Appointments
25 minute time slots
Book your appointment when you register!
Room: Altitude
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4:45 pm |
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4.23.20
THURSDAY
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Get your conference pass for just $799
through March 20!
